USA Today, page 1D: Get an earful of the offbeat
The surprise about podcasting isn’t that millions are listening — the surprise is that millions are listening to some pretty arcane stuff.
No, the surprise — a pleasant one — is that a paper which is so mind-numbingly generic, purposefully so in order to reach the widest possible audience, would publish such an article. It’s good that the author, one Maria Puente, recognizes that the world is full of niches. People may be the same all over but individuals are, well, individual.