Steven's Notebook

Look Ma - No Hands!

They Just Don’t Want To Know

Twice within the last 10 days or so I’ve gotten phone calls from survey firms. The first wanted to know about my radio listening habits. 70's TV with rabbit earsThe second was asking about how I get news on the Television. (Funny enough, I had to pause a podcast to answer this second call.)

Neither was very interested in learning much about my real listening or information-gathering habits though. When I told them that I listen to my iPod, not radio, and that I get all my news from Internet-based sources, not TV, they thanked me and hung up.

It sure seems like the companies that hired these survey firms (radio and TV marketing groups, I’m betting) are satisfied staying stuck in yesterday’s model and just aren’t ready to learn about alternative avenues that they might use to reach today’s potential customers.

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